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Search Engine
Optimization (SEO)
Search Engine Optimization (a.k.a. SEO)
is the art of producing stellar natural search engine rankings
for keywords/keyword phrases geared towards your target market
on major search engines like Google, Yahoo, MSN Search and many
more.
Search Engine Optimization / SEO involves
extensive keyword research, competitive research, web site analysis
research, Title and Meta tag development, proper manual search
engine submission and in depth search engine reporting on a regular
basis for it to be successful. Taconic Search Marketing offers
all of this, working closely with your marketing team to ensure
success for your website.
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Search Engine
Marketing (SEM)
Search Engine Marketing (a.k.a. SEM) is
the art of producing stellar cost per click search engine traffic
(through the Google Adwords Program as well as the Overture bidding
program) at the best ROI possible utilizing proper keyword selection,
title and description writing, keyword bidding, monitoring, reporting
and optimization.
SEM is performed by Taconic Search Engine
Marketing, LLC in a very professional manner. We help select the
best keywords possible to place bids on, manage your bids on the
search engines, and then report on your search engine keyword
bid to help optimize for the best ROI possible. We work closely
with our clients to ensure that we are essentially part of their
overall marketing team, not just an outsourced partner.
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Search Engine Optimization
(SEO) Linking Campaign
A Search Engine Optimization / SEO Linking
Campaign is the art of finding industry specific and link-minded
websites to link to your site. This criteria is very important
in the world of SEO as Google uses it as it’s main ranking
algorithm in their “PageRank” score. The general thinking
of the search engines goes as follows – the more qualified
and targeted links you have within your industry, the more a user
can access your site via a link. In that case, Google as well
as every other search engine, looks at the overall accessibility
of your site’s links on the entire web and improves your
rank you based on that. Some search engines including Google say
they won’t even rank your site unless you have at least
one quality link pointing to your domain.
Linking Campaigns, if carried out correctly,
is time consuming but extremely beneficial. Links should not be
acquired via guestbooks, link farms or on any random website that
has nothing to do with yours. Taconic Search Marketing makes sure
you get quality, search engine approved links pointing to your
site by carrying out a personal link campaign in which proper
sites are targeted, contacted and tracked to ensure you have a
quality link.
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